What’s with the apostrophe? I think it’s supposed to reinforce the “slicing” of roast beef somehow, but it feels very ’90’s – “let’s rip CD’s off of Napster”. Also the mix of awkward lighting and gradients on the cowboy had with the flattest most boring type on earth doesn’t go very well together in my opinion. Definitely a missed opportunity for sure.
Alignment Logic 
What’s with the apostrophe? I think it’s supposed to reinforce the “slicing” of roast beef somehow, but it feels very ’90’s – “let’s rip CD’s off of Napster”. Also the mix of awkward lighting and gradients on the cowboy had with the flattest most boring type on earth doesn’t go very well together in my opinion. Definitely a missed opportunity for sure.