AIGA Communiqué

I wanted to share the August 2012 Issue of AIGA Communiqué. Enjoy!

AIGA - Communique

News & Events

AIGA membership model

What the new AIGA membership model means for you

AIGA launched a new membership model on August 1 to give every designer an affordable chance to belong. When your membership comes up for renewal, you’ll be able to choose the membership category that best matches your commitment to the profession and the value of the organization to your career and future. Read more about the shift in Ric Grefé’s recent Insight article, or find answers to common questions in the FAQs. more-belong »

Head, Heart and Hand

Head, Heart and Hand: Modern design practice

AIGA approaches its 2014 centennial intent on celebrating three critical attributes of modern design practice: head, the designer’s ability to solve complex problems; heart, through work that has a positive social impact; and hand, the craft of making beautiful things. Our activities may vary in their emphasis among these three aspects of the profession—nevertheless, each attribute is critical to what makes the designer unique. more-attributes »


New workshops available at “Gain”

“Gain: AIGA Design for Social Value Conference” in San Francisco this October offers pre-conference professional development workshops—now open for registration—including “Negotiating and Contracting for Pro Bono Jobs” with Linda Joy Kattwinkel and Shel Perkins, “Successful Grantwriting and Fundraising” with Shoshanah Goldberg-Miller, Ph.D., “Implementing Social Change” with Andréa Pellegrino and Robert Sedlack, and “Recent Changes in Marketing your Firm” with David C. Baker. Or, choose to engage in lively conversation with fellow attendees at industry roundtables, brought to you by Aquent and hosted by some of today’s brightest design leaders. Register now for “Gain” to take your practice to the next level! more-workshops »

Design education

Share your feedback on expectations for design education

How can educators and institutions train the next generation of designers? AIGA has drafted a document that outlines the outcomes and competencies expected of a four-year design program. This document will become the basis of our efforts to guide curriculum development for future design education. AIGA is currently seeking members’ input on these recommendations; read on and be sure to comment by August 24. more-education »

Design Leaders Confidence Index

Design leaders’ confidence in the design economy slips slightly

AIGA’s Design Leaders Confidence Index, a measure of economic conditions in the design profession, dipped slightly in the second quarter of 2012, from 104.15 to 94.92. Responses to this quarterly survey of more than 350 design leaders demonstrate cautious optimism in the design industry. For instance, roughly 13 percent believe the overall economy is worse now than it was six months ago and about 12 percent feel the design economy is worse. Looking ahead, only 8 percent think the economy, in general or in terms of design activity, will be worse in six months. more-index »


Mark your calendar for September webinars

Next month, AIGA is offering three informative, engaging events that are free of charge for all members: On September 19, Celeste M. Combs and Adobe Expert Erik Natzke will host Emotional Design, an Adobe Breakthroughs session that explains why “emotional design” has become an essential component of digital products and brands. On September 20, Nicole Paternoster will share project management tools, techniques and software in an Ask Aquent session on Project Management. And on September 21, Matt Pashkow and Alissa Walker will host Branding ABC, a behind-the-scenes look at entertainment marketing. Register now for all three! more-webinars »


Big chapter events coming soon

With the end of summer approaching, AIGA chapters across the country are gearing up for big events. Join AIGA Hampton Roads on August 22 for Shred, the “raddest fundraiser, competition and exhibition on surf and skate design ever.” On September 21, brave the elements with AIGA Seattle’s Into the Woods,
a three-day conference on surviving in the design wild with keynote speakers, professional workshops and activities for even the most grizzled designers. And AIGA St. Louis brings back their popular St. Louis Design Week in September to unite the city with nine dynamic events over seven days. Check out all upcoming chapter events at the AIGA event calendar! more-events »

The Texas Show

Visit “The Texas Show” at the AIGA National Design Center

As part of an ongoing series of exhibitions highlighting outstanding work from chapter events, competitions and activities, the AIGA National Design Center is hosting “The Texas Show” through September 28. The exhibition showcases the best work produced by designers in the Austin, Dallas, Houston and San Antonio chapters of AIGA. Make plans to visit if you will be in New York this fall! more-Texas »

Daren Guillory

Freelance Considerations: Lessons Learned

Member contribution by Daren Guillory

Thinking about going freelance? An insider’s look at the pros and cons—plus helpful tips and advice—from an AIGA member who built a successful freelance career. more-guillory »

Video: AIGA Membership Changes

Video: AIGA Membership Changes

Chapter contribution by AIGA Charlotte

Who says you can’t teach an old dog new tricks? Nearly 100 years old and 22,000 members strong, AIGA is changing its membership structure. This video, produced by the Charlotte chapter of AIGA, highlights some of the options and possibilities offered by the new membership model. more-charlotte »

Benson Crane Revisited

Benson Crane Revisited: Some Designers are not Born, but Made

Article by Ralph Caplan

In 1971, a well-known magazine published a compelling interview with a designer named Benson Crane. It turns out this designer was pure invention. One of Benson Crane’s creators shares the story behind the fictional designer. more-caplan »


Catch up on the latest news

Missed the last issue of this newsletter? You can still read the June and July issues of Communiqué online.

About Communiqué

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