Origin Story from This American Life July 25, 2010

I often tell my students to credit those they borrow from, or it is plagiarism. Here is an interesting story of the stealing of ideas.

From this week’s This American Life

ACT ONE. MAD MAN.
TAL producer Sarah Koenig tells the story of her father, Julian Koenig, the legendary advertising copywriter whose work includes the slogan “Timex takes a licking and keeps on ticking” and Volkswagen’s “Think Small” ads. For years Sarah has heard her dad accuse a former partner of stealing some of his best ideas, but until recently she never paid much attention.Then she started asking her dad for details of this fight for his legacy, and what she learned surprised her. (20 minutes)

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